I spent an evening last night on the banks of the River Thames at Only Marketing Jobs‘ London LinkUp event (sponsored by 2nd City Resourcing) – it was a great chance to share ideas, experiences and challenges in the marketing world, but it was the headline speaker from whom I believe many learnt the most from.
Andy Lopata is someone who I share a passion with (sorry to disappoint, but it’s Charlton Athletic), but he speaks with authority, knowledge, and above all – common sense when it comes to business networking. The first chuckle from the crowd came when Andy mentioned that asking the question “So, what do you do” in a networking environment is the equivalent of asking “Do you come here often?”
How true that is!
People feel like they have to ask the question without having any real interest in the answer (which is almost always prepared and rehearsed) so why don’t we ask what we actually want to know/find out? Networking should not inherently be about selling (whether its yourself or your business), but in Andy’s words it should be about “getting better known, equipped and connected”.
“Show an interest in other people and stay in touch” was another mantra from Andy and I’d like to think it is something I have learnt over the past few months.
There were people and companies who I had taken an interest in prior to the event last night and it was great to meet them in person and carry on the engagement and conversation the old fashioned way. Thank you to BraveNewTalent’s @ramonbez, Dylan’s @_RobLong and @NeilMitra for catching up in person.
Remember its not: “it’s not what you know, it’s who you know” it’s: “who knows you”.
Off to Mallorca for a week for some R&R, see you all soon.